How Simplifying Your Business Marketing Will Create Outstanding Results

Business owners often find themselves entangled in a web of marketing activities without a clear vision of what they’re trying to say.  They believe that if they sprinkle enough money on their marketing seeds, new customers will grow.  What many don’t realize is that watering one clear message will produce better results. Where Did Your Marketing Message Originate? Think back to the beginning days of your business.  It all started with a great idea.  After refining the product or service, you opened for business.  You likely engaged in several activities to get your business going. Many business owners get involved …more

How Video Marketing Can Make Your Business More Successful

You’ve successfully attracted a potential customer to your website.  Now that they’re there, it’s your job to be sure they have the best possible experience and find what they’re looking for.  One way to encourage website visitors to spend more time browsing your website is by featuring a quality video on your website. Advances in entry-level camera technology have put the ability to create videos in the hands of the masses.  What it has not given everyone are the skills necessary to effectively use video for marketing their business! Is your video content making the grade? Sure, a video production …more

How Online Reviews Affect SEO (Search Engine Optimization)

  If you’re in charge of marketing for your business, you know it’s not optional to be using social media.   Hopefully you’re monitoring your company reputation on review sites too.  Did you know both of these activities are important components to help customers find you in search engine results?! How many people look at online reviews? A recent survey showed that 90% of buyers are influenced by reading online reviews.   Many turn to Google to begin their search which means that when you stand out, you’ll be the first to get noticed. Why should I use Google+ for my business? …more

Why Internet Marketing is a Requirement to Stay Alive in Business

It’s no secret that almost everyone is online these days.  A recent study found that 78% of Americans use the internet daily.  At one time just having a company website was a good start to staking your claim to a spot in the cyber universe.  Not anymore. Nowadays, an outdated website with no internet marketing behind it might as well be your company’s tombstone. More and more businesses understand that winning the race for new customers means understanding the importance of internet marketing to stand out from the sea of competitors.  With Google receiving at least 65% of all search …more

4 Hot Tips for Creating a Standout Explainer Video

Thinking about creating an online video for your website to show potential customers what your product is all about?  Often called explainer videos, they are usually 60-120 seconds long.  Designed to illustrate the value of your product and service, they engage people more than text on a page.  They can also increase search traffic, influence website conversions and ultimately drive revenue for your business. Creating a 60-90 second video sounds simple, right? Grab a friend, head out and start talking to the camera.  You could take that approach, but it won’t be as effective as an explainer video created with …more

How to Turn Up the Heat Using Facebook Hashtags for Your Business

Facebook hashtags finally rolled off the assembly line and onto our computer screens.  With them come new opportunities to use social media marketing to build your business. By understanding a few simple points about using hashtags on Facebook you’ll be ready to get your business involved. What are Facebook hashtags? Hashtags are words used to organize similar ideas, events or topics.  They begin with a ‘#’ and are often found at the end of a post. When you see a hashtag on Facebook, click on it and you’ll see a list of other posts containing the same hashtag, in chronological …more

What Sticky Tape Taught Us About Video Marketing

Unless you’ve been living under a rock you know that video is quickly becoming one of the most popular ways people connect on the internet.  Statistics about online video consumption show that within three years 55% of online traffic will be videos. YouTube is now the 2nd largest search engine, which means that when your customers want information a lot of them are turning to YouTube first.  Over 1 billion of them last month, to be exact. Why is online video important for my business? Now that we’ve either solidified what you already knew or frightened you into reading more …more

3 Quick Tips to Boost Your Online Marketing

Advertising your business using online marketing is important, but it can be an overwhelming task.  Where do you start?  What method is best to reach more customers online?  There are several strategies you can use for your online marketing plan; you can choose one or several to reach potential customers.  Start with three quick steps to give your online marketing a quick boost. 1. Blogging Blogging can be a great tool to attract new customers and establish yourself as an expert in your industry. By using specific keywords that are relevant to your target audience your blog posts will be …more

Stop Wasting Your Brand Assets

Do you know the value of your business’s brand assets?  They are one of the most valuable marketing tools in your kit, don’t waste them!  Many business owners let them ‘happen’ instead of being proactive and evaluating what brand assets they want in their toolbox. What are brand assets? Brand assets are elements aside from your brand name that evoke a memory of your product.  Examples of brand assets include logos, slogans, jingles, spokespeople, mascots and even specific colors and shapes. When Facebook created its infamous thumbs-up ‘Like’ button, it effectively made the image a valuable part of its brand …more

3 Tips to Get Your Website on the First Page of Google

Do you want your website to stand out from the competition and be found by people searching online?  If the answer to that question is a resounding ‘yes!’ then you should be asking yourself how to get your website on the first page of Google.  If your website can’t be found by search engines, you’re missing the opportunity to connect with potential customers.  Those customers will turn to your competitors, those who are easier to find on Google and other search engines. 1) Master the Basics The first thing you need to do is to make sure you get the …more