Stop Wasting Your Brand Assets
June 3, 2013 | Dean Thompson
Do you know the value of your business’s brand assets? They are one of the most valuable marketing tools in your kit, don’t waste them! Many business owners let them ‘happen’ instead of being proactive and evaluating what brand assets they want in their toolbox. What are brand assets? Brand assets are elements aside from your brand name that evoke a memory of your product. Examples of brand assets include logos, slogans, jingles, spokespeople, mascots and even specific colors and shapes. When Facebook created its infamous thumbs-up ‘Like’ button, it effectively made the image a valuable part of its brand …more