How Online Reviews Affect SEO (Search Engine Optimization)
If you’re in charge of marketing for your business, you know it’s not optional to be using social media. Hopefully you’re monitoring your company reputation on review sites too. Did you know both of these activities are important components to help customers find you in search engine results?!
How many people look at online reviews?
A recent survey showed that 90% of buyers are influenced by reading online reviews. Many turn to Google to begin their search which means that when you stand out, you’ll be the first to get noticed.
Why should I use Google+ for my business?
Google+ is frequently ignored by businesses, including those who actively use Facebook to reach their customers. If you’re one of those businesses, it’s time to listen in and start taking advantage of this valuable resource!
How can a Google+ page help my business in search results?
In addition to providing an opportunity to share updates, utilize tagging and share similar information as a business would on Facebook, Google has a highly effective feedback system. When your customers leave a review on your Google+ page, your review rating shows up boldly in Google search engine results!
The following example shows one business that has set up a Google+ page and is effectively standing out among its competitors on this search results page. Our eyes are drawn to pictures. On this page its clear which business will get attention first.
Even those who don’t have pictures have reviews for their business on the first page of Google search results for a key search term their customers will use. Businesses with reviews and/or active Google+ pages will receive preferential treatment from Google when they decide which businesses are shown on this page, and which ones aren’t. A look at the map shows that there are 100s of businesses providing this service in the area. A quality presence on Google+, including reviews, will help your business rank higher.
Why do I need a Google+ page for my business?
Understanding how social media, online reviews and search engine results are related is a vital part of a focused and effective marketing plan. Businesses who understand how these pieces of the marketing puzzle fit together will reach more customers.
When you’re ready to get your business in front of more customers, give us a call. We’ll help you create an effective plan to use Google+ and online reviews to grow your business.