If your product and/or company is as good as you say it is, why would you not want to cover your marketplace with a nice thick layer of your best-in-class offer?  If you’re being honest in your assessment, the answer is probably either a lack of marketing expertise or limited resources.  In this article, we will help give you insight that can increase your capacity to deploy expertise, but mainly show you how to overcome a challenge of resource allocation. Whether we are talking about money, staff, bandwidth, or any other limiting factor, every company has limited resources. The solution …more

Part 1 of 2: So, what’s the issue and why is it important? Part 2 of 2: OK, how do I do it right?   PART 1 “Channel strategy” and “omnichannel marketing” are hot topics in the digital age of marketing. Brands of all sizes and kinds rely on them. But, as a seasoned marketing expert, I’m noticing many are leaving out a very important step is in strategy development: developing your promotional approach. Remember the 4 Ps? Yes, I’m going there. PRODUCT, PRICE, PLACE AND PROMOTION. They are still vitally important to an effective marketing strategy, but many are …more

READ PART ONE FIRST: Part 1 of 2: So, what’s the issue and why is it important? Part 2 of 2: OK, how do I do it right?   PART 2  Now, we know the terms, and the difference between channels and promotional categories is clear. But I know rewiring how we think can be a challenge, so let’s break it down. Before you decide your “channels,” you should define what promotional approach(s) to marketing communication is best for your brand and stop conflating channel with approach. Remember, your promotional approach is your MO – modus operandi – or ‘mode’ …more

Only having ONE simple, overview video on your website is not enough. You need a variety of video assets to engage your audience in today’s digital media landscape.

  Content is King. Content is King. Content is King.   You’ve heard it all before, starting with Bill Gates over a decade ago. But, are you using content marketing effectively?? 87% of companies are not. That’s a shame.  While content marketing is an approach that was just gaining traction a decade ago, it now dominates the way consumers interact with brands. Recent content marketing research found that 84% of people expect brands to produce meaningful content.  So, the effectiveness of content marketing isn’t being questioned, but it is certainly being underutilized by less experienced companies. A recent survey of marketing …more

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Is Digital Marketing a Gamble? It’s no secret that the digital world is becoming more intertwined with nearly every aspect of life and business. Nowhere is this truer than in the advertising world where digital marketing is more important than ever.Internet and email use are essential to our daily activities, and digital agencies that focus on advertising and communicating on these platforms are becoming more important to business. Analytics and online tracking systems allow businesses to successfully measure ROI on digital marketing campaigns, reducing the guesswork factor that can accompany traditional marketing channels. The use of digital marketing approaches has …more

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Every day, we work to strategically and cohesively to build a brand, messaging, and strong digital marketing presence for our clients. As we emphasize the importance of a digital marketing strategy and a strong brand to our clients, we must live by what we preach at Quicklight Media. Since Quicklight Media was formed, we have transformed our image from the inside and out to continuously reflect the growth and evolution of the agency. That evolution is visible in our offices and on our website. Our look, brand, and story …more

If you spend any time on the internet, or more specifically social media, chances are you saw a video. It could be promotional, live video, or a personal video someone shared of a dog or cat. We live in a world where we expect more than text and we want to gain something from what we see. In fact, the average internet user spends about 88 percent more time on a website with video. This means if small businesses want to grab the attention of consumers, they need video throughout their digital marketing strategy. It’s predicted that by the year …more