Developing Consistency in Content Marketing

Developing Consistency in Content Marketing

Not All Video Is Created Equally

Not All Video Is Created Equally

Only having ONE simple, overview video on your website is not enough. You need a variety of video assets to engage your audience in today’s digital media landscape.

Video: An important player in your content marketing game

Video:  An important player in your content marketing game

  Content is King. Content is King. Content is King.   You’ve heard it all before, starting with Bill Gates over a decade ago. But, are you using content marketing effectively?? 87% of companies are not. That’s a shame.  While content marketing is an approach that was just gaining traction a decade ago, it now dominates the way consumers interact with brands. Recent content marketing research found that 84% of people expect brands to produce meaningful content.  So, the effectiveness of …more

Customer Reviews & Employee Incentives: Hand in Hand?

Customer Reviews & Employee Incentives: Hand in Hand?

  As a business owner, you know how important online customer reviews are to your brand’s image, and how they affect your overall marketing strategy. Facebook, Yelp!, Angie’s List, Google Places, Better Business Bureau (BBB)… the list of places for customers to leave reviews is extensive. The experience your customer has with each employee they encounter will determine what type of review the customer leaves for your business. Happy employees are good employees, and they are driving your business’s online …more

How Online Reviews Affect SEO (Search Engine Optimization)

  If you’re in charge of marketing for your business, you know it’s not optional to be using social media.   Hopefully you’re monitoring your company reputation on review sites too.  Did you know both of these activities are important components to help customers find you in search engine results?! How many people look at online reviews? A recent survey showed that 90% of buyers are influenced by reading online reviews.   Many turn to Google to begin their search which means …more

Why You Can’t Afford Not to Invest in Social Media Marketing

85% of customers expect businesses to be available on social media.  When you’re marketing your business in Austin it can be an overwhelming prospect.  Every day there are new opportunities competing for your attention.  Social media marketing should be one part of your marketing plan, without it you’ll be missing opportunities to connect with your customers which will impact your bottom line. Why is social media marketing important for my business? As a business owner you want your business to be …more

3 Questions You Should Answer Before Using Social Media Marketing for Your Business

Did you know that Facebook has over 1 billion active monthly users?  Yes, that’s billion.  With a ‘b’.  If your business isn’t leveraging social media marketing, you’re pushing customers right to your competitor’s door. Most business owners understand that social media is an important part of digital marketing, but many are overwhelmed by the idea. The good news is that social media marketing isn’t as hard as you think.  By answering three basic questions, you’ll have a good idea where …more

Social Media Marketing (SMM) vs. Social Media Optimization (SMO)

Social Media Marketing is pushing out marketing messages or promotions through social media connections, profiles, and ads. This is frequently interpreted by your customers as spam, and the response rate suffers considerably. Social media optimization is a promotional tactic that focuses on growing brand visibility, brand affinity, and consumer engagement through the use of interactive media channels, profiles, and tools, such as Facebook, Twitter, LinkedIn, Blogs, YouTube, Flickr, Pinterest and more. SMO should be thought of as a combination of …more

3 Reasons to Outsource Your Social Media Marketing

Outsourcing your social media efforts might not make sense to some people- you could be thinking to yourself, “Social networks are free, so why would I pay someone to do something that I can do myself at no charge.” Well there are lots of reasons to seriously consider social media outsourcing. Here are the top 3 reasons why it’s important to outsource your social media campaign: 1. You aren’t an expert – just like any other business related activity, you …more

How Small Businesses Can Use Social Media to Increase Sales

Today’s small business owners understand the awesome power of social media. They no longer deal with the question of whether or not they should use it for their Internet marketing efforts. Instead, they search for ways to leverage this type of marketing to increase sales. You’ll find plenty of advice these days on how to use Social Media Marketing, but one of the key elements that business owners may forget is that social media allows you a golden opportunity to …more