Developing Consistency in Content Marketing

Developing Consistency in Content Marketing

Marketers: Stop leaving out this step when developing your strategy!

Marketers:  Stop leaving out this step when developing your strategy!

Part 1 of 2: So, what’s the issue and why is it important? Part 2 of 2: OK, how do I do it right?   PART 1 “Channel strategy” and “omnichannel marketing” are hot topics in the digital age of marketing. Brands of all sizes and kinds rely on them. But, as a seasoned marketing expert, I’m noticing many are leaving out a very important step is in strategy development: developing your promotional approach. Remember the 4 Ps? Yes, I’m …more

Not All Video Is Created Equally

Not All Video Is Created Equally

Only having ONE simple, overview video on your website is not enough. You need a variety of video assets to engage your audience in today’s digital media landscape.

Digital Marketing, a Modern Kind of Advertising

Digital Marketing, a Modern Kind of Advertising

Is Digital Marketing a Gamble? It’s no secret that the digital world is becoming more intertwined with nearly every aspect of life and business. Nowhere is this truer than in the advertising world where digital marketing is more important than ever.Internet and email use are essential to our daily activities, and digital agencies that focus on advertising and communicating on these platforms are becoming more important to business. Analytics and online tracking systems allow businesses to successfully measure ROI on …more