Video Marketing: Put One Million Words to Work
August 9, 2016 | Glenn Martin
If a picture is worth a thousand words, then a video is worth a million. Video marketing is a major part of many businesses’ strategy today.
In the past, video production was much more expensive and therefore less accessible. Today, videos are more economical than ever to create and present to the your customers.
VIDEO MARKETING 101
Your viewer wants something of value—something that makes it worth their time to watch the video. Knowing your market or customer base is important to creating valuable video content.
The benefits of video marketing speak for themselves:
- Increase clicks of emails and online content
Adding video to a marketing campaign can boosts customers’ interaction as much as 200-300%.
- Better SEO rankings
Google ranks websites with video content higher than those without. Video will help improve your SEO rankings.
- Sets your business apart from others
Video marketing can set you apart from competitors who have more static marketing content. It also gives customers another way to interact with your business by viewing your content.
- Showing is better than telling
Customers want to know if the brands they are consuming are “good” brands. Video is a great way to highlight products, demonstrate techniques, share information about your company’s core values, and position yourself as a thought leader in your industry.
As a small business, video marketing can be a valuable part of your marketing strategy. The right video marketing team can help you present your message effectively.