Straight talk on brand, strategy, AI, and growth — for people who’d rather outthink their competition than outspend it.
Is Digital Marketing a Gamble? It’s no secret that the digital world is becoming more intertwined with nearly every aspect of life and business. Nowhere is this truer than in the advertising…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Every day, we work to strategically and cohesively to build a brand, messaging, and strong digital marketing presence for our clients.…
Traditionally, larger companies devote a portion of their budget to public relations, or PR, by hiring experts, either in-house or through a public relations firm, to manage the company’s messaging. The communication…
The Two Money-Making Functions of Businesses Peter Drucker, often called the father of modern management, famously advised that businesses have only two money-making functions—marketing and innovation. Everything else is an expense, Mr.…
As a business owner, you know how important online customer reviews are to your brand’s image, and how they affect your overall marketing strategy. Facebook, Yelp!, Angie’s List, Google Places, Better…
Most business owners want their business to grow, but many are so busy with daily operations that growth happens more slowly than they’d like. Coming up with a long-term growth strategy and…
Business owners often find themselves entangled in a web of marketing activities without a clear vision of what they’re trying to say. They believe that if they sprinkle enough money on their…
If you’re in charge of marketing for your business, you know it’s not optional to be using social media. Hopefully you’re monitoring your company reputation on review sites too. Did you…
It’s no secret that almost everyone is online these days. A recent study found that 78% of Americans use the internet daily. At one time just having a company website was a…
Facebook hashtags finally rolled off the assembly line and onto our computer screens. With them come new opportunities to use social media marketing to build your business. By understanding a few simple…
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