If your product and/or company is as good as you say it is, why would you not want to cover your marketplace with a nice thick layer of your best-in-class offer?  If you’re being honest in your assessment, the answer is probably either a lack of marketing expertise or limited resources.  In this article, we will help give you insight that can increase your capacity to deploy expertise, but mainly show you how to overcome a challenge of resource allocation. …more

Part 1 of 2: So, what’s the issue and why is it important? Part 2 of 2: OK, how do I do it right?   PART 1 “Channel strategy” and “omnichannel marketing” are hot topics in the digital age of marketing. Brands of all sizes and kinds rely on them. But, as a seasoned marketing expert, I’m noticing many are leaving out a very important step is in strategy development: developing your promotional approach. Remember the 4 Ps? Yes, I’m …more

READ PART ONE FIRST: Part 1 of 2: So, what’s the issue and why is it important? Part 2 of 2: OK, how do I do it right?   PART 2  Now, we know the terms, and the difference between channels and promotional categories is clear. But I know rewiring how we think can be a challenge, so let’s break it down. Before you decide your “channels,” you should define what promotional approach(s) to marketing communication is best for your …more

Only having ONE simple, overview video on your website is not enough. You need a variety of video assets to engage your audience in today’s digital media landscape.

  Content is King. Content is King. Content is King.   You’ve heard it all before, starting with Bill Gates over a decade ago. But, are you using content marketing effectively?? 87% of companies are not. That’s a shame.  While content marketing is an approach that was just gaining traction a decade ago, it now dominates the way consumers interact with brands. Recent content marketing research found that 84% of people expect brands to produce meaningful content.  So, the effectiveness of …more

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Did you know that 77% of the US population is on the internet now?  And web-enabled mobile phone use grew by 400% in 2011. Searching the internet for whatever we need or want has become the norm (phone books are going the way of the dinosaurs), so naturally businesses need to advertise and promote themselves online to capture those potential customers. Marketing through the internet is the best way to help grow almost any business, whether or not you actually …more