Quicklight Insights

The Quicklight Blog.

Straight talk on brand, strategy, AI, and growth — for people who’d rather outthink their competition than outspend it.

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January 9, 2020 | Quicklight Media

Spread it on thick. 

Brand Strategy • Marketing

If your product and/or company is as good as you say it is, why would you not want to cover your marketplace with a nice thick layer of your best-in-class offer?  If…

December 14, 2019 | Quicklight Media

Marketers: Stop leaving out this step when developing your strategy!

Advertising • Brand Strategy • Digital Marketing • Public Relations

Part 1 of 2: So, what’s the issue and why is it important? Part 2 of 2: OK, how do I do it right?   PART 1 “Channel strategy” and “omnichannel marketing”…

August 2, 2019 | Quicklight Media

Not All Video Is Created Equally

Digital Marketing • Interactive Media • Uncategorised • Video Marketing

Only having ONE simple, overview video on your website is not enough. You need a variety of video assets to engage your audience in today’s digital media landscape.

August 2, 2019 | Quicklight Media

Video: An important player in your content marketing game

Interactive Media • Video Marketing

  Content is King. Content is King. Content is King.   You’ve heard it all before, starting with Bill Gates over a decade ago. But, are you using content marketing effectively?? 87% of…

June 5, 2019 | Quicklight Media

Why Video is a Must for Digital Marketing

Marketing • Video Production

If small businesses want attention from the right audience, they need a video plan. Learn video tips from the digital marketing experts at Quicklight Media.