Why You Can’t Afford Not to Invest in Social Media Marketing
85% of customers expect businesses to be available on social media. When you’re marketing your business in Austin it can be an overwhelming prospect. Every day there are new opportunities competing for your attention. Social media marketing should be one part of your marketing plan, without it you’ll be missing opportunities to connect with your customers which will impact your bottom line.
Why is social media marketing important for my business?
As a business owner you want your business to be exposed to as many people as possible. An active social media presence will provide opportunities to engage with your target market in a unique way. Exposure to this growing market that relies on social media as their primary source of information when making purchasing decisions means good things for your business.
Using Social Media for Business Will Increase Your Brand Exposure
With 2 billion people actively using the internet regularly it’s no secret that online exposure for your brand is important. What many businesses marketing in Austin don’t recognize is that your website may be the final point of contact for a target customer, not the first. With the increase in popularity and usage of social media platforms a large percentage of your customers will find you through social media channels first, but only if you’re available to be found.
Similar to other methods of traditional advertising where each imprint of your brand is important, social media marketing positions your brand in front of potential customers. If you have something meaningful to say and provide value to the users’ social media experience, your brand will be noticed and you’ll receive valuable exposure.
Your Brand Image Will Improve if You Use Social Media
Customers make spending decisions based on emotions. Social media’s real-time interactions foster a personal connection with your target market that puts a personal face on your company image. These relationships drive sales and build loyal customers.
When you have an active social media presence, you provide a simple way for customers to interact with you. From questions about your products to good (or bad) experiences with your business, being available to your customers and promptly responding to their needs shows that your company cares. This is a new level of customer service that people expect, yet many companies aren’t providing. By being present for prompt interactions, you’ll build loyalty and take advantage of an opportunity that your competitors are missing.
Like many new ideas, social media can be daunting at first. Now that it’s been around for several years and is considered an important part of a successful marketing plan, many businesses are embracing it and seeing amazing results. If you’d like to know what a cohesive marketing plan including directed social media can do for your business, contact us. We’re here to help.