Is Digital Marketing a Gamble? It’s no secret that the digital world is becoming more intertwined with nearly every aspect of life and business. Nowhere is this truer than in the advertising world where digital marketing is more important than ever.Internet and email use are essential to our daily activities, and digital agencies that focus on advertising and communicating on these platforms are becoming more important to business. Analytics and online tracking systems allow businesses to successfully measure ROI on …more

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Every day, we work to strategically and cohesively to build a brand, messaging, and strong digital marketing presence for our clients. As we emphasize the importance of a digital marketing strategy and a strong brand to our clients, we must live by what we preach at Quicklight Media. Since Quicklight Media was formed, we have transformed our image from the inside and out to continuously reflect the growth and …more

Traditionally, larger companies devote a portion of their budget to public relations, or PR, by hiring experts, either in-house or through a public relations firm, to manage the company’s messaging. The communication needs of a larger company can be time consuming and costly, especially if the strategy includes crisis communication. Most small companies avoid investing in PR and place an emphasis on traditional marketing or advertising to spread the word about a company’s services, but both are necessary. Marketing, especially …more

The Two Money-Making Functions of Businesses Peter Drucker, often called the father of modern management, famously advised that businesses have only two money-making functions—marketing and innovation. Everything else is an expense, Mr. Drucker said. These two profitable pursuits have one common channel running between them that should drive all business and marketing efforts—change. Innovation creates important changes in the marketplace. And marketing, at its finest, changes consumer behavior. Marketing is About Change Many people, assume that marketing is all about …more

  As a business owner, you know how important online customer reviews are to your brand’s image, and how they affect your overall marketing strategy. Facebook, Yelp!, Angie’s List, Google Places, Better Business Bureau (BBB)… the list of places for customers to leave reviews is extensive. The experience your customer has with each employee they encounter will determine what type of review the customer leaves for your business. Happy employees are good employees, and they are driving your business’s online …more

Most business owners want their business to grow, but many are so busy with daily operations that growth happens more slowly than they’d like.  Coming up with a long-term growth strategy and getting the process started can seem like a daunting task when your days are filled with managing your business. What many people don’t realize is that the first step in growing your business is the opposite of what you might expect: 1)      Simplify How long has it been …more

Business owners often find themselves entangled in a web of marketing activities without a clear vision of what they’re trying to say.  They believe that if they sprinkle enough money on their marketing seeds, new customers will grow.  What many don’t realize is that watering one clear message will produce better results. Where Did Your Marketing Message Originate? Think back to the beginning days of your business.  It all started with a great idea.  After refining the product or service, …more

  If you’re in charge of marketing for your business, you know it’s not optional to be using social media.   Hopefully you’re monitoring your company reputation on review sites too.  Did you know both of these activities are important components to help customers find you in search engine results?! How many people look at online reviews? A recent survey showed that 90% of buyers are influenced by reading online reviews.   Many turn to Google to begin their search which means …more

It’s no secret that almost everyone is online these days.  A recent study found that 78% of Americans use the internet daily.  At one time just having a company website was a good start to staking your claim to a spot in the cyber universe.  Not anymore. Nowadays, an outdated website with no internet marketing behind it might as well be your company’s tombstone. More and more businesses understand that winning the race for new customers means understanding the importance …more

Facebook hashtags finally rolled off the assembly line and onto our computer screens.  With them come new opportunities to use social media marketing to build your business. By understanding a few simple points about using hashtags on Facebook you’ll be ready to get your business involved. What are Facebook hashtags? Hashtags are words used to organize similar ideas, events or topics.  They begin with a ‘#’ and are often found at the end of a post. When you see a …more