Not All Video Is Created Equally

Not All Video Is Created Equally

Only having ONE simple, overview video on your website is not enough. You need a variety of video assets to engage your audience in today’s digital media landscape.

Video: An important player in your content marketing game

Video:  An important player in your content marketing game

  Content is King. Content is King. Content is King.   You’ve heard it all before, starting with Bill Gates over a decade ago. But, are you using content marketing effectively?? 87% of companies are not. That’s a shame.  While content marketing is an approach that was just gaining traction a decade ago, it now dominates the way consumers interact with brands. Recent content marketing research found that 84% of people expect brands to produce meaningful content.  So, the effectiveness of …more

Digital Marketing, a Modern Kind of Advertising

Digital Marketing, a Modern Kind of Advertising

Is Digital Marketing a Gamble? It’s no secret that the digital world is becoming more intertwined with nearly every aspect of life and business. Nowhere is this truer than in the advertising world where digital marketing is more important than ever.Internet and email use are essential to our daily activities, and digital agencies that focus on advertising and communicating on these platforms are becoming more important to business. Analytics and online tracking systems allow businesses to successfully measure ROI on …more