If you’re in charge of marketing for your business, you know it’s not optional to be using social media.   Hopefully you’re monitoring your company reputation on review sites too.  Did you know both of these activities are important components to help customers find you in search engine results?! How many people look at online reviews? A recent survey showed that 90% of buyers are influenced by reading online reviews.   Many turn to Google to begin their search which means …more

Unless you’ve been living under a rock you know that video is quickly becoming one of the most popular ways people connect on the internet.  Statistics about online video consumption show that within three years 55% of online traffic will be videos. YouTube is now the 2nd largest search engine, which means that when your customers want information a lot of them are turning to YouTube first.  Over 1 billion of them last month, to be exact. Why is online …more

Advertising your business using online marketing is important, but it can be an overwhelming task.  Where do you start?  What method is best to reach more customers online?  There are several strategies you can use for your online marketing plan; you can choose one or several to reach potential customers.  Start with three quick steps to give your online marketing a quick boost. 1. Blogging Blogging can be a great tool to attract new customers and establish yourself as an …more

Do you want your website to stand out from the competition and be found by people searching online?  If the answer to that question is a resounding ‘yes!’ then you should be asking yourself how to get your website on the first page of Google.  If your website can’t be found by search engines, you’re missing the opportunity to connect with potential customers.  Those customers will turn to your competitors, those who are easier to find on Google and other …more

Have you ever visited a website only to find that the content hadn’t been updated since your last visit?  Did you feel let down?  Google feels the same way.  If you want your website to be important to Google and other search engines you have to regularly update the content. What does content development mean? Content marketing (also called content development) is the process of consistently adding value to your website by sharing information that your visitors, customers (and website search engines) …more

A blog is a great way to get more traffic to your website and a powerful strategy for increasing your search engine rank especially on Google. If done correctly and consistently, you can improve your blog’s readership, increase traffic, and build trust and engagement with your customers. Make your blog more effective by following these tips: Write Consistent Posts If you write well thought out, useful posts you will create a following of readers that bookmark, share, and continue coming …more