How to Use Your Blog to Increase Search Engine Traffic & Rank
May 15, 2012 | Dean Thompson
A blog is a great way to get more traffic to your website and a powerful strategy for increasing your search engine rank especially on Google. If done correctly and consistently, you can improve your blog’s readership, increase traffic, and build trust and engagement with your customers.
Make your blog more effective by following these tips:
Write Consistent Posts
If you write well thought out, useful posts you will create a following of readers that bookmark, share, and continue coming back to your blog. By posting consistently you build authority and increase your chances of other blogs linking back to your site. This will greatly increase your chances of being indexed by search engines and improve your overall reach to the Internet population.
Submit Your Site
If your blog is housed on a separate domain then your regular website, submitting the url to the major search engines can really improve your visibility as well as your chance of being indexed. It’s not likely that your site will be at the top of the search rankings but it’s a small step in the right direction.
Utilize The Blogroll
Whether you realize it or not, using the blogroll is a great way to increase your ranking with the major search engines (Google, Yahoo, Bing) as well as get traffic from other sites. By adding outside sites to your blogroll you’ll create a feeling of community and other sites that you link to are more likely to return the favor. When other sites link to you, it helps your search engine rankings and results in more traffic.
Engage Readers with Comments
The comments section is very important to your blog success- use them to start conversations with your readers. When someone posts a comment on your blog make sure to reply back, naturally starting interaction. When your site gains popularity more and more people will leave ideas and comments, and people will start linking back to the conversations if they answer a question or offer insight.
If you provide valuable information via your blog, people will keep coming back to your site and you’ll establish your company as an authority. Stick with these tips and you’ll have a proven approach to increasing your sites’ traffic and search engine rank.