If you spied on your business, what would you see? Do all the parts of your business work together to enhance your brand image? Being clear about the market niche you fill and why you do it better than anyone else is the first step on the fast-track to success. When Walt Disney created Disneyland, there wasn’t a doubt what to expect if you went to his park. Whether you heard about a friend’s experience, saw a commercial or received …more

Social Media Marketing is pushing out marketing messages or promotions through social media connections, profiles, and ads. This is frequently interpreted by your customers as spam, and the response rate suffers considerably. Social media optimization is a promotional tactic that focuses on growing brand visibility, brand affinity, and consumer engagement through the use of interactive media channels, profiles, and tools, such as Facebook, Twitter, LinkedIn, Blogs, YouTube, Flickr, Pinterest and more. SMO should be thought of as a combination of …more

Outsourcing your social media efforts might not make sense to some people- you could be thinking to yourself, “Social networks are free, so why would I pay someone to do something that I can do myself at no charge.” Well there are lots of reasons to seriously consider social media outsourcing. Here are the top 3 reasons why it’s important to outsource your social media campaign: 1. You aren’t an expert – just like any other business related activity, you …more

A blog is a great way to get more traffic to your website and a powerful strategy for increasing your search engine rank especially on Google. If done correctly and consistently, you can improve your blog’s readership, increase traffic, and build trust and engagement with your customers. Make your blog more effective by following these tips: Write Consistent Posts If you write well thought out, useful posts you will create a following of readers that bookmark, share, and continue coming …more

The main purpose of search engine marketing is to attract people into visiting your website by providing them with information about your products or services that might interest them. The Search Engine Marketing business is beneficial for both the business and the customer. It’s helps customers find what they are looking for, and it helps businesses connect with customers that need their product or service. Just like it sounds, search engine marketing uses search engines like Google, Yahoo and Bing …more

Today’s small business owners understand the awesome power of social media. They no longer deal with the question of whether or not they should use it for their Internet marketing efforts. Instead, they search for ways to leverage this type of marketing to increase sales. You’ll find plenty of advice these days on how to use Social Media Marketing, but one of the key elements that business owners may forget is that social media allows you a golden opportunity to …more