Outsourcing your social media efforts might not make sense to some people- you could be thinking to yourself, “Social networks are free, so why would I pay someone to do something that I can do myself at no charge.” Well there are lots of reasons to seriously consider social media outsourcing.

Here are the top 3 reasons why it’s important to outsource your social media campaign:

1. You aren’t an expert – just like any other business related activity, you can’t be an expert in everything. Social media experts however are just that, the expert. They know the most crucial information regarding social media- for instance, the best times to post, what to post, and how to get the most attention. Don’t try to be a jack-of-all-trades, let the experts handle it for you. The bottom line is you’ll get better results.

2. You should be focusing on other things – social media can be a beast to manage-just because you strike some interest doesn’t mean the deal is closed. Once you’ve sparked that initial interest through a social media channel, you still have to close the sale. By having someone else handle your social media, you have more time to focus on closing deals and bringing in profit.

3. Measuring success – Most social media metric tools aren’t free. That means that in order for you to measure your social media success, you are going to have to pay for it. The worst part – you might not see the results you wanted. If you outsource the work, you can hold someone else accountable that already has the tools to measure the progress. Since you are leaving it to the experts, your chances of success are much greater then tackling it on your own.

These are just a few of the main reasons to outsource your social media efforts for your business. If you are serious about growing your sales and giving great service to your customers then you should seriously consider outsourcing your social media campaign to the experts. In the long run, it will save you time by allowing you to  focus on your core business and increase your chances for success using social media to grow your sales.