If you spend any time on the internet, or more specifically social media, chances are you saw a video. It could be promotional, live video, or a personal video someone shared of a dog or cat. We live in a world where we expect more than text and we want to gain something from what we see. In fact, the average internet user spends about 88 percent more time on a website with video. This means if small businesses want …more

If a picture is worth a thousand words, then a video is worth a million. Video marketing is a major part of many businesses’ strategy today. In the past, video production was much more expensive and therefore less accessible. Today, videos are more economical than ever to create and present to the your customers. VIDEO MARKETING 101 Your viewer wants something of value—something that makes it worth their time to watch the video. Knowing your market or customer base is important …more

  As 2015 picks up momentum, we’re taking a look at the top 5 online video advertisements of 2014. Ranked by most views on YouTube, the top viral online ads are: Nike”Winner Stays” Wren “First Kiss” Nike “The Last Game” Budweiser “Puppy Love” Always “#LikeAGirl” To understand why these videos are successful, let’s take a closer look. For 3 out of the 5 ads, timing was crucial. Nike’s two ads and Budweiser’s ad took advantage of major sporting events. Nike’s …more

You’ve successfully attracted a potential customer to your website.  Now that they’re there, it’s your job to be sure they have the best possible experience and find what they’re looking for.  One way to encourage website visitors to spend more time browsing your website is by featuring a quality video on your website. Advances in entry-level camera technology have put the ability to create videos in the hands of the masses.  What it has not given everyone are the skills …more

Thinking about creating an online video for your website to show potential customers what your product is all about?  Often called explainer videos, they are usually 60-120 seconds long.  Designed to illustrate the value of your product and service, they engage people more than text on a page.  They can also increase search traffic, influence website conversions and ultimately drive revenue for your business. Creating a 60-90 second video sounds simple, right? Grab a friend, head out and start talking …more

When you’re growing your business, broadcast media is a great asset in your marketing mix.  It may seem that the market is shifting to alternate advertising, but broadcast media should still be an integral part of your advertising budget.  As an expanding business, it may seem out of reach but with a media agency on your side it’s not as overwhelming as you might think. What is broadcast media and why should I consider it for my business? Broadcast media …more

Video content is vital in today’s marketing environment.  As more consumers choose video as their preferred method of online information consumption, businesses that don’t provide it will be overlooked.  Video marketing is no longer an option, it’s a necessity. Why Should I Use Video to Market My Business? 52% of consumers say that watching video makes them more confident in their purchasing decision.  While images, great content and a well-executed website all impact buying choices, video provides an opportunity to …more