Only having ONE simple, overview video on your website is not enough. You need a variety of video assets to engage your audience in today’s digital media landscape.

  Content is King. Content is King. Content is King.   You’ve heard it all before, starting with Bill Gates over a decade ago. But, are you using content marketing effectively?? 87% of companies are not. That’s a shame.  While content marketing is an approach that was just gaining traction a decade ago, it now dominates the way consumers interact with brands. Recent content marketing research found that 84% of people expect brands to produce meaningful content.  So, the effectiveness of …more

If a picture is worth a thousand words, then a video is worth a million. Video marketing is a major part of many businesses’ strategy today. In the past, video production was much more expensive and therefore less accessible. Today, videos are more economical than ever to create and present to the your customers. VIDEO MARKETING 101 Your viewer wants something of value—something that makes it worth their time to watch the video. Knowing your market or customer base is important …more

  As 2015 picks up momentum, we’re taking a look at the top 5 online video advertisements of 2014. Ranked by most views on YouTube, the top viral online ads are: Nike”Winner Stays” Wren “First Kiss” Nike “The Last Game” Budweiser “Puppy Love” Always “#LikeAGirl” To understand why these videos are successful, let’s take a closer look. For 3 out of the 5 ads, timing was crucial. Nike’s two ads and Budweiser’s ad took advantage of major sporting events. Nike’s …more