If you spend any time on the internet, or more specifically social media, chances are you saw a video. It could be promotional, live video, or a personal video someone shared of a dog or cat. We live in a world where we expect more than text and we want to gain something from what we see. In fact, the average internet user spends about 88 percent more time on a website with video. This means if small businesses want to grab the attention of consumers, they need video throughout their digital marketing strategy.

It’s predicted that by the year 2019, 80 percent of internet traffic will be video. The trends to market a solid video are consistently evolving. Here are a few steps we keep in mind at Quicklight Media while creating video for a digital marketing strategy.

Have a Plan

Creating any successful video takes a plan. The video should target the right audience, keep the company’s brand and message in mind, and it should be the right style of video for the platform. For example, if it’s a website video, it’s expected that the video will be promotional. If a video is on Facebook, it should be less self-promotional and more focused on topics of interest with followers.

Other aspects to keep in mind are the timeline and the budget needed to shoot the quality of video your company needs to get the attention of the right audience.

Be Creative

Don’t be afraid to try something new when it comes to video. Be creative as possible to make your video stand out from the more than 8 billion video views on Facebook each day. Think about the most elaborate video you could possibly create and then scale back to make it work with your timeline and budget.

Find a videographer

If you are not a professional videographer, your video will appear like a personal video on social media. Instead, a business should have a video that is eye-catching and a quality produced video. Find a professional who can do the planning and executing for you.

Our team at Quicklight Media, an Austin, TX video production and digital marketing agency, has a unique approach to getting your small business the video exposure it needs. We are experts in producing high-quality videos that are on target with your customers. And we have proven success in helping small companies grow. Call Quicklight Media today and let us help your business reach its full potential.