If your product and/or company is as good as you say it is, why would you not want to cover your marketplace with a nice thick layer of your best-in-class offer?  If you’re being honest in your assessment, the answer is probably either a lack of marketing expertise or limited resources.  In this article, we will help give you insight that can increase your capacity to deploy expertise, but mainly show you how to overcome a challenge of resource allocation. …more

Unless you’ve been living under a rock you know that video is quickly becoming one of the most popular ways people connect on the internet.  Statistics about online video consumption show that within three years 55% of online traffic will be videos. YouTube is now the 2nd largest search engine, which means that when your customers want information a lot of them are turning to YouTube first.  Over 1 billion of them last month, to be exact. Why is online …more