Design (websites, multimedia, and other digital assets) is a major factor in successfully converting prospects into paying customers.
If your company's profile seems cluttered, looks cheap, has confusing navigation, broken links, and/or low quality content, you will have difficulty converting sales. This hurts the business' credibility with prospects. And, can cause lower search engine rankings, high bounce rates and most importantly, low engagement.
Following good design principles will improve the response rate of your target audience.
For product sales, you want to take them to the checkout process. For services, it's for them to contact you. The bottom line, is you want to give a positive impression of your brand(s) and your company.
Of course we collect and analyze data regularly, but we do so without creating “paralysis through analysis.“ After all, if it were 100% science, marketing agencies would be filled with engineers rather than project managers, designers, and creative communicators.
With correct design & performance, your website will increase sales. Quicklight creates clean websites that focus on converting your traffic to customers.