Quicklight Insights

The Quicklight Blog.

Straight talk on brand, strategy, AI, and growth — for people who’d rather outthink their competition than outspend it.

January 9, 2020 | Quicklight Media

Spread it on thick. 

Brand Strategy • Marketing

If your product and/or company is as good as you say it is, why would you not want to cover your marketplace with a nice thick layer of your best-in-class offer?  If…

December 14, 2019 | Quicklight Media

Marketers: Stop leaving out this step when developing your strategy!

Advertising • Brand Strategy • Digital Marketing • Public Relations

Part 1 of 2: So, what’s the issue and why is it important? Part 2 of 2: OK, how do I do it right?   PART 1 “Channel strategy” and “omnichannel marketing”…