Marketers: Stop leaving out this step when developing your strategy!
December 14, 2019 | Quicklight Media
Part 1 of 2: So, what’s the issue and why is it important? Part 2 of 2: OK, how do I do it right? PART 1 “Channel strategy” and “omnichannel marketing” are hot topics in the digital age of marketing. Brands of all sizes and kinds rely on them. But, as a seasoned marketing expert, I’m noticing many are leaving out a very important step is in strategy development: developing your promotional approach. Remember the 4 Ps? Yes, I’m …more