Today’s small business owners understand the awesome power of social media. They no longer deal with the question of whether or not they should use it for their Internet marketing efforts. Instead, they search for ways to leverage this type of marketing to increase sales. You’ll find plenty of advice these days on how to use Social Media Marketing, but one of the key elements that business owners may forget is that social media allows you a golden opportunity to connect and engage in conversations with your customers in a unique way. Your social media campaign should be intended to …more