Part 1 of 2: So, what’s the issue and why is it important? Part 2 of 2: OK, how do I do it right?   PART 1 “Channel strategy” and “omnichannel marketing” are hot topics in the digital age of marketing. Brands of all sizes and kinds rely on them. But, as a seasoned marketing expert, I’m noticing many are leaving out a very important step is in strategy development: developing your promotional approach. Remember the 4 Ps? Yes, I’m …more

READ PART ONE FIRST: Part 1 of 2: So, what’s the issue and why is it important? Part 2 of 2: OK, how do I do it right?   PART 2  Now, we know the terms, and the difference between channels and promotional categories is clear. But I know rewiring how we think can be a challenge, so let’s break it down. Before you decide your “channels,” you should define what promotional approach(s) to marketing communication is best for your …more

When you’re growing your business, broadcast media is a great asset in your marketing mix.  It may seem that the market is shifting to alternate advertising, but broadcast media should still be an integral part of your advertising budget.  As an expanding business, it may seem out of reach but with a media agency on your side it’s not as overwhelming as you might think. What is broadcast media and why should I consider it for my business? Broadcast media …more