Quicklight Insights

The Quicklight Blog.

Straight talk on brand, strategy, AI, and growth — for people who’d rather outthink their competition than outspend it.

December 14, 2019 | Quicklight Media

Marketers: Stop leaving out this step when developing your strategy!

Advertising • Brand Strategy • Digital Marketing • Public Relations

Part 1 of 2: So, what’s the issue and why is it important? Part 2 of 2: OK, how do I do it right?   PART 1 “Channel strategy” and “omnichannel marketing”…

August 2, 2019 | Quicklight Media

Not All Video Is Created Equally

Digital Marketing • Interactive Media • Uncategorised • Video Marketing

Only having ONE simple, overview video on your website is not enough. You need a variety of video assets to engage your audience in today’s digital media landscape.

May 23, 2017 | Dean Thompson

Digital Marketing, a Modern Kind of Advertising

Digital Marketing

Is Digital Marketing a Gamble? It’s no secret that the digital world is becoming more intertwined with nearly every aspect of life and business. Nowhere is this truer than in the advertising…