What Sticky Tape Taught Us About Video Marketing
Unless you’ve been living under a rock you know that video is quickly becoming one of the most popular ways people connect on the internet. Statistics about online video consumption show that within three years 55% of online traffic will be videos. YouTube is now the 2nd largest search engine, which means that when your customers want information a lot of them are turning to YouTube first. Over 1 billion of them last month, to be exact.
Why is online video important for my business?
Now that we’ve either solidified what you already knew or frightened you into reading more let’s figure out why online video marketing is so important. Whether you’re selling a product or a service, video production will help you connect with your customers. Good marketers know that the best way to get people to part with their money is to stir emotions. Emotions connect them with your brand, helping them understand why your brand is the best. Nothing makes people more emotionally connected online than video.
How does video help my business?
One company that has successfully used online video marketing is the consumer brand Duck Tape. Their YouTube page has over 50 videos and most have been viewed over 30,000 times.
Their videos connect their product to their customers in an emotional way. This helps their brand stick in their customers’ minds. Okay, bad pun. I couldn’t resist.
What if I’m not on YouTube?
If your business isn’t on YouTube and using video production for marketing, there’s no time like the present to get started. In addition to utilizing the search traffic provided by YouTube, you can use your online videos to drive traffic to your website.
Will using online video marketing help my SEO?
Videos are one of the best ways to increase your website ranking on Google. As search engines begin placing more value on websites that provide good content, they recognize that quality video production is what their customers, the ‘searchers,’ are looking for. By creating quality videos that are educational, informative or entertaining you’ll be providing quality video content that search engines love to display in search results.
It’s time to begin thinking about how your business can move ahead in the competitive world of online marketing. One of the best ways is to use video production marketing to boost your website traffic. You’ve taken the first step by educating yourself about how videos drive sales. We’d love to show you more about how video production in Austin and help your business grow. Contact us today!