Why Video Production is a Must for Digital Marketing 

If you spend any time on the internet, or more specifically social media, chances are you saw a video. It could be promotional, live video, or a personal video someone shared of a dog or cat. We live in a world where we expect more than text and we want to gain something from what we see. In fact, the average internet user spends about 88 percent more time on a website with video. This means if small businesses want …more

How Video Marketing Can Make Your Business More Successful

You’ve successfully attracted a potential customer to your website.  Now that they’re there, it’s your job to be sure they have the best possible experience and find what they’re looking for.  One way to encourage website visitors to spend more time browsing your website is by featuring a quality video on your website. Advances in entry-level camera technology have put the ability to create videos in the hands of the masses.  What it has not given everyone are the skills …more

4 Hot Tips for Creating a Standout Explainer Video

Thinking about creating an online video for your website to show potential customers what your product is all about?  Often called explainer videos, they are usually 60-120 seconds long.  Designed to illustrate the value of your product and service, they engage people more than text on a page.  They can also increase search traffic, influence website conversions and ultimately drive revenue for your business. Creating a 60-90 second video sounds simple, right? Grab a friend, head out and start talking …more

What Sticky Tape Taught Us About Video Marketing

Unless you’ve been living under a rock you know that video is quickly becoming one of the most popular ways people connect on the internet.  Statistics about online video consumption show that within three years 55% of online traffic will be videos. YouTube is now the 2nd largest search engine, which means that when your customers want information a lot of them are turning to YouTube first.  Over 1 billion of them last month, to be exact. Why is online …more

Video Marketing is Not an Option

Video content is vital in today’s marketing environment.  As more consumers choose video as their preferred method of online information consumption, businesses that don’t provide it will be overlooked.  Video marketing is no longer an option, it’s a necessity. Why Should I Use Video to Market My Business? 52% of consumers say that watching video makes them more confident in their purchasing decision.  While images, great content and a well-executed website all impact buying choices, video provides an opportunity to …more