Erin Moore
Erin Moore

As a storyteller for nearly 20 years, Erin is a whiz at working words to win for clients. She knows every client has a different story and different voice.

Her experience as a television journalist, public relations executive, and as a spokesperson for a large school district and a state agency, gives her the drive to develop precise and creative messaging that make a story unique from the rest.

3 Reasons Why Small Businesses Need PR in a Marketing Strategy

3 Reasons Why Small Businesses Need PR in a Marketing Strategy

Traditionally, larger companies devote a portion of their budget to public relations, or PR, by hiring experts, either in-house or through a public relations firm, to manage the company’s messaging. The communication needs of a larger company can be time consuming and costly, especially if the strategy includes crisis communication. Most small companies avoid investing in PR and place an emphasis on traditional marketing or advertising to spread the word about a company’s services, but both are necessary. Marketing, especially …more

Content Marketing: Your Website is a Barren Desert Without It

Have you ever visited a website only to find that the content hadn’t been updated since your last visit?  Did you feel let down?  Google feels the same way.  If you want your website to be important to Google and other search engines you have to regularly update the content. What does content development mean? Content marketing (also called content development) is the process of consistently adding value to your website by sharing information that your visitors, customers (and website search engines) …more