Dean Thompson
Dean Thompson

With more than 25 years of experience that includes working for Tony Robbins’ company, Robbins Research International, Dean drives campaigns to perform at the highest capacity.

Dean has a zeal for helping small businesses accelerate and reach their full potential. Whether it’s a business expanding into new markets or one that’s ready to merge with other businesses, he applies his expertise to provide economical solutions for growing business ventures.

His passion led him to join forces and create a full-service media solutions company known as Quicklight Media.

Marketing Is About Change

Marketing Is About Change

The Two Money-Making Functions of Businesses Peter Drucker, often called the father of modern management, famously advised that businesses have only two money-making functions—marketing and innovation. Everything else is an expense, Mr. Drucker said. These two profitable pursuits have one common channel running between them that should drive all business and marketing efforts—change. Innovation creates important changes in the marketplace. And marketing, at its finest, changes consumer behavior. Marketing is About Change Many people, assume that marketing is all about …more

How to Light a Fire Under Your Business Growth in 3 Simple Steps

Most business owners want their business to grow, but many are so busy with daily operations that growth happens more slowly than they’d like.  Coming up with a long-term growth strategy and getting the process started can seem like a daunting task when your days are filled with managing your business. What many people don’t realize is that the first step in growing your business is the opposite of what you might expect: 1)      Simplify How long has it been …more

How Simplifying Your Business Marketing Will Create Outstanding Results

Business owners often find themselves entangled in a web of marketing activities without a clear vision of what they’re trying to say.  They believe that if they sprinkle enough money on their marketing seeds, new customers will grow.  What many don’t realize is that watering one clear message will produce better results. Where Did Your Marketing Message Originate? Think back to the beginning days of your business.  It all started with a great idea.  After refining the product or service, …more

Why Internet Marketing is a Requirement to Stay Alive in Business

It’s no secret that almost everyone is online these days.  A recent study found that 78% of Americans use the internet daily.  At one time just having a company website was a good start to staking your claim to a spot in the cyber universe.  Not anymore. Nowadays, an outdated website with no internet marketing behind it might as well be your company’s tombstone. More and more businesses understand that winning the race for new customers means understanding the importance …more

Stop Wasting Your Brand Assets

Do you know the value of your business’s brand assets?  They are one of the most valuable marketing tools in your kit, don’t waste them!  Many business owners let them ‘happen’ instead of being proactive and evaluating what brand assets they want in their toolbox. What are brand assets? Brand assets are elements aside from your brand name that evoke a memory of your product.  Examples of brand assets include logos, slogans, jingles, spokespeople, mascots and even specific colors and …more

5 Simple Steps to Beat Your Competition Using a Competitor Analysis

Austin, Texas marketing directors know that if you’re not analyzing your competition, you’re at a disadvantage.  Chances are they’re watching you.  To level the playing field you have to return the favor by performing a competitor analysis. Why Do I Need to Perform a Competitor Analysis? Many businesses are content to settle for second place, copying ideas from their competitors because it’s easier than doing the legwork required to be on top.  Since you’re here, that’s obviously not you! “While …more

Chaos to Clarity: Brand Strategy That Works

If you spied on your business, what would you see? Do all the parts of your business work together to enhance your brand image? Being clear about the market niche you fill and why you do it better than anyone else is the first step on the fast-track to success. When Walt Disney created Disneyland, there wasn’t a doubt what to expect if you went to his park. Whether you heard about a friend’s experience, saw a commercial or received …more

How Can a Search Engine Marketing Business Help?

The main purpose of search engine marketing is to attract people into visiting your website by providing them with information about your products or services that might interest them. The Search Engine Marketing business is beneficial for both the business and the customer. It’s helps customers find what they are looking for, and it helps businesses connect with customers that need their product or service. Just like it sounds, search engine marketing uses search engines like Google, Yahoo and Bing …more

How To Choose an Internet Marketing Company For Your Needs

Did you know that 77% of the US population is on the internet now?  And web-enabled mobile phone use grew by 400% in 2011. Searching the internet for whatever we need or want has become the norm (phone books are going the way of the dinosaurs), so naturally businesses need to advertise and promote themselves online to capture those potential customers. Marketing through the internet is the best way to help grow almost any business, whether or not you actually …more