Digital Marketing, a Modern Kind of Advertising

Digital Marketing, a Modern Kind of Advertising

Is Digital Marketing a Gamble? It’s no secret that the digital world is becoming more intertwined with nearly every aspect of life and business. Nowhere is this truer than in the advertising world where digital marketing is more important than ever.Internet and email use are essential to our daily activities, and digital agencies that focus on advertising and communicating on these platforms are becoming more important to business. Analytics and online tracking systems allow businesses to successfully measure ROI on digital marketing campaigns, reducing the guesswork factor that can accompany traditional marketing channels. The use of digital marketing approaches has …more

Brand Yourself: The New Look of Boutique Marketing Agency Quicklight Media

Brand Yourself: The New Look of Boutique Marketing Agency Quicklight Media

Every day, we work to strategically and cohesively to build a brand, messaging, and strong digital marketing presence for our clients. As we emphasize the importance of a digital marketing strategy and a strong brand to our clients, we must live by what we preach at Quicklight Media. Since Quicklight Media was formed, we have transformed our image from the inside and out to continuously reflect the growth and evolution of the agency. That evolution is visible in our offices and on our website. Our look, brand, and story …more

Why Video Production is a Must for Digital Marketing 

If you spend any time on the internet, or more specifically social media, chances are you saw a video. It could be promotional, live video, or a personal video someone shared of a dog or cat. We live in a world where we expect more than text and we want to gain something from what we see. In fact, the average internet user spends about 88 percent more time on a website with video. This means if small businesses want to grab the attention of consumers, they need video throughout their digital marketing strategy. It’s predicted that by the year …more

3 Reasons Why Small Businesses Need PR in a Marketing Strategy

3 Reasons Why Small Businesses Need PR in a Marketing Strategy

Traditionally, larger companies devote a portion of their budget to public relations, or PR, by hiring experts, either in-house or through a public relations firm, to manage the company’s messaging. The communication needs of a larger company can be time consuming and costly, especially if the strategy includes crisis communication. Most small companies avoid investing in PR and place an emphasis on traditional marketing or advertising to spread the word about a company’s services, but both are necessary. Marketing, especially digital marketing, provides a visual aspect to putting a company’s brand in the right place, but PR provides additional benefits …more

Video Marketing: Put One Million Words to Work

Video Marketing: Put One Million Words to Work

If a picture is worth a thousand words, then a video is worth a million. Video marketing is a major part of many businesses’ strategy today. In the past, video production was much more expensive and therefore less accessible. Today, videos are more economical than ever to create and present to the your customers. VIDEO MARKETING 101 Your viewer wants something of value—something that makes it worth their time to watch the video. Knowing your market or customer base is important to creating valuable video content. The benefits of video marketing speak for themselves: Increase clicks of emails and online content …more

Marketing Is About Change

Marketing Is About Change

The Two Money-Making Functions of Businesses Peter Drucker, often called the father of modern management, famously advised that businesses have only two money-making functions—marketing and innovation. Everything else is an expense, Mr. Drucker said. These two profitable pursuits have one common channel running between them that should drive all business and marketing efforts—change. Innovation creates important changes in the marketplace. And marketing, at its finest, changes consumer behavior. Marketing is About Change Many people, assume that marketing is all about creativity. While creativity is important and helpful to the process, it isn’t the central driver of a successful strategy. It …more

Customer Reviews & Employee Incentives: Hand in Hand?

Customer Reviews & Employee Incentives: Hand in Hand?

  As a business owner, you know how important online customer reviews are to your brand’s image, and how they affect your overall marketing strategy. Facebook, Yelp!, Angie’s List, Google Places, Better Business Bureau (BBB)… the list of places for customers to leave reviews is extensive. The experience your customer has with each employee they encounter will determine what type of review the customer leaves for your business. Happy employees are good employees, and they are driving your business’s online review presence. Do they understand how appreciated they are? Are they providing your customers with a positive experience? According to …more

What Makes a Marketing Video Viral?

What Makes a Marketing Video Viral?

  As 2015 picks up momentum, we’re taking a look at the top 5 online video advertisements of 2014. Ranked by most views on YouTube, the top viral online ads are: Nike”Winner Stays” Wren “First Kiss” Nike “The Last Game” Budweiser “Puppy Love” Always “#LikeAGirl” To understand why these videos are successful, let’s take a closer look. For 3 out of the 5 ads, timing was crucial. Nike’s two ads and Budweiser’s ad took advantage of major sporting events. Nike’s ads premiered during the 2014 FIFA World Cup. According to FIFA.com, over 1 billion people took part in the world …more

How to Light a Fire Under Your Business Growth in 3 Simple Steps

Most business owners want their business to grow, but many are so busy with daily operations that growth happens more slowly than they’d like.  Coming up with a long-term growth strategy and getting the process started can seem like a daunting task when your days are filled with managing your business. What many people don’t realize is that the first step in growing your business is the opposite of what you might expect: 1)      Simplify How long has it been since you stood back and looked at the overall picture of your business? High-growth companies often move off in tangents …more

How Simplifying Your Business Marketing Will Create Outstanding Results

Business owners often find themselves entangled in a web of marketing activities without a clear vision of what they’re trying to say.  They believe that if they sprinkle enough money on their marketing seeds, new customers will grow.  What many don’t realize is that watering one clear message will produce better results. Where Did Your Marketing Message Originate? Think back to the beginning days of your business.  It all started with a great idea.  After refining the product or service, you opened for business.  You likely engaged in several activities to get your business going. Many business owners get involved …more